Growth
through Consumer Products
Reliance’s Manufacturing
Division at Naroda, Ahmedabad is one of the
largest and most modern textile complexes in
the world. The Company’s flagship brand
VIMAL is one of the most trusted brands of premium
textiles in the country. Main growth drivers
for VIMAL are retail presence across India,
innovation and focus on premium products and
men’s formal wear.
RIL is distinctly known for
shepherding a new era in fabrics. The flagship
brand VIMAL, which was relaunched in the middle
of 2007-08, is one of the most trusted brands
of premium textiles in the Country. With the
commissioning of new investments in design,
modern weaving, state-of-the-art finishing equipments,
RIL continues to operate one of the most modern
textile complexes in Asia.
Major growth drivers for VIMAL continued to
be retail presence across India, constant innovation
in products, cost efficiency and improved customer
service. The division continued adding clients
in auto textiles and is now a significant supplier
to major automobile manufacturers in India.
The division continued its forays in the defence
/ police / paramilitary services by supplying
specialised fabrics for their applications.
New product initiatives included:
